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Social Media Marketing

“We are the social media marketing agency that guarantee results”

Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. As more and more companies jump into social media, it is more important now than ever that you provide value. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based on what they hear.

At Bayatech, we understand that your company’s success in social media requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle. We specialize in crafting targeted, high quality content that serves to attract, engage and even convert customers as they factor their social relationships into their purchasing decisions. Many social media agencies and companies offer social media marketing, yet we are one of the few with experience and proven results to consistently reach goals in branding, social PR, and even lead generation using social.

A successful social media strategy ties outcomes to overarching business goals and connects you with the right prospects and customers on the proper platforms. It engages your loyal fans, friends, and followers through a combination of organic and paid media. Our social media marketing experience spans all of the major social networks and a variety of niche sites, including Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, SlideShare, YouTube and more.

Social Media Management

Social Media is an extension of your customer service, protection of your reputation, and enhancement of your brand awareness. It’s hard to stay on top and ahead of all of the chatter when you have better things to do, such as running your business. Letting us take on your social media strategy also means you can guarantee you are staying up to date on the latest strategy trends, platforms, and tools. It is important for your clients and customers to know that they are being heard and their opinions are being valued. If you already have a positive social media presence, it is important to carefully curate and maintain the conversation. If you social presence is less than savory, it is important to dedicate some time to correct negative sentiment and leverage positive sentiment. Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

Social Media Growth

Leveraging the power of Social Media is a great way to get the right people talking about you and your brand. These “right” people are known as social influencers. We also reach out to relevant influencers with high reach (follower base) to get a quotes for content. When published your content will be shared in front of a larger audience and reach people that may not know about you. We invest into getting influencers to share our created content. This is a great way to build up relationships with thought leaders in the industry. This not only grows your social media reach and influence, but also enhances brand recognition and brand authority.

Social Media Content Marketing

Creating great content is a big part of your online digital strategy, but the other that is often overlooked, is content promotion. A few ways we do this is through social media platforms, influencers, and real time live engagement. Publishing content on your website is not the final step. You must push that content out into the world! In order to maximize your reach, we need to create shareable and valuable content on your social media platforms consistently. We create content through our SEO strategies to promote through our social platforms. If a potential customer searches for your business on a social platform and sees that you have not posted in a month, they could easily assume you went out of business or do not value your clients.

Investing in a social media management agency will help you to plan out posts ahead of time and make sure that your brand is posting consistently with shareable content. It is important to project professionalism while making an emotional connection. Our goal is to provide value to anyone that would be encountering your brand. We first understand what is important to your audience and how they use social media. Sharing great images and humor is universally the fastest way to connect via social media. Our strategy is to develop content designed to appeal to your audience, using targeted advertising to increase exposure for the content and the brand, while carefully managing social media reviews.

Our goal is to drive awareness for your brand, while helping customers understand how much care. Another part of our social content strategy is social paid advertisements. With Bayatech community management, you will receive customized campaigns built around your internal capabilities, target audience and revenue goals. Our years of experience in building brands through social has taught us to move beyond simple buzz. We leverage SEO, target specific segments of your audience and start relevant conversations that generate support, likes, shares, and engagements.

How we do it social media marketing

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Social Audit

Create baseline for current social performance based on analytics data and social media monitoring

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Engagement Strategy

Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

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